Your Key to Success in Equine Clicker Training (clickertraining.ca)

Posts tagged ‘Sandra Poppema’

Common Fears About Hand-Feeding Horses

Horse owners (I call them horse trainers) who use food reinforcers are frequently confronted with a lot of misunderstanding about how treats or rewards can be effectively used as reinforcers. Some people don’t realize that you can use treats to your benefit: to help you train your horse._Ifahorselovestheirjob_hippologic

Common beliefs

I asked my Facebook friends to help me out with some common believes that live in the equine world about treats in training. Thank you all for helping me. I will quote the answers:

  1. Hand-feeding creates mugging horses
  2. Hand feeding makes them bite.
  3. That it instantly makes them fat.
  4. Hand feeding horses is bad because it turns them into monsters, they get rude, pushy and bite everyone.
  5. That’s bribing and horses do X only for treats but not out of respect towards the person treating them!
  6. They get Treat Crazy, and will not be able to think or focus on what they are doing.
  7. It will make your horse aggressive pushy and mouthy.
  8. Hand-feeding makes them spoiled and they will refuse to eat out of a bucket and you will have to exchange it for a gilded bowl.
  9. It makes them nippy, aggressive, pushy, space invading.
  10. You can only hand-feed your horse twice.
  11. They’ll kill you if you forget your treat bag once upon a time in the future.
  12. It’s unnatural (as opposed to using carrot sticks and spurs and what not), since horses don’t feed one another in reward for tasks.
  13. It’s super dangerous, for when done incorrectly it turns them into raging killing machines that can never be re-educated.
  14.  Only hand-feed grain and hay but not treats because it will send the wrong message to the horse.

Let’s see how we can prevent these objections from happening.
In this blog I gave solutions for objections 1,2,4,7,9, and 13. In this blog I will debunk objection #3.

‘Using Treats In Training Makes Horses Fat’

This can happen, but it is easily preventable:

  • You can use the horse’s normal dinner feed in training. You already know they love it! Then of course at dinner time you give less if your horse is prone to become _give an appetitive HippoLogicoverweight easily.
  • Most horses like to work for simple hay cubes or timothy/alfalfa cubes
  • You can make your own sugar-free treats which horses really love (at least all horses I trained all love them)
  • You can even use handful of hay (in Winter) or grass (in Summer)

Tips

  1. Avoid high sugar treats like apples, carrots or store bought horse treats. They all contain lots of sugar.
  2. Try out other veggies or low sugar fruits like cucumber or celery
  3. Make sure the amount of reinforcers is in balance with the amount of exercise your horse gets.

If you want to learn more about using food to your benefit in training, sign up today for the next course Ultimate Horse Training Formula. One of the 8 modules will be about how to use food reinforcers best, the difference between ‘high value’ and ‘low value’ reinforcers and when to use which. You also learn how to fade out the reinforcer and keep the behaviour!

Stay tuned for my next blog. I will give solutions to objection #6 They get Treat Crazy, and will not be able to think or focus on what they are doing.

Safe the date: Thursday March 7, 2019 and join us!

Ultimate Horse Training Formula, Your Key to Succes 

_key to success_hippologic1

Are you ready to learn how to get the results in clicker training you really, really want?

  • Want to gain more confidence in training your horse and know you are doing it well?
  • Want to learn all 12 Key Lessons and become skilled and experience in training your horse with positive reinforcement?
  • Want to have personal training advice for your horse?

Join this online course and have life times access to our support group and all recordings of our LIVE classes! For as long as you want, you’re welcome back. Click here

Payment plan available for your convenience.

Clicker Training Mastery (advanced course) starts March 6, 2019

_Kyra_en_ik_hippologic
Sandra Poppema, B.Sc.
I help horse owners get the results in training they really, really want with joy and easy for both horse and human. I always aim for win-win!
Sign up for HippoLogic’s newsletter (it’s free and it comes with a gift) or visit HippoLogic’s website and join my online course Ultimate Horse Training Formula in which you learn the Key Lessons, Your Key to Success in Clicker Training.
Follow my blog  on Bloglovin

PS Did you know HippoLogic has also a membership (accountability) program?

__rewards_hippologic

 

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3 Reasons to Use Treats in Training

Treats, or food reinforcers, can be used in training very effectively. Three good reasons to use them are:

  • key lesson Table Manners_hippologic_safe handfeedingTrain wanted behaviour quickly
  • Animals are very motivated to earn their click and rewards. Therefor you can fade out the reinforcer and still get the behaviour. That is called a variable reward schedule. It’s very powerful!
  • It makes training very enjoyable for the horse and he will make positive associations with you and your training. A positive bond with your horse depends on the negative encounters being outweighed by the positive ones. Using positive reinforcement in training will give your bond a great boost.

Use Treats in Training Effectively

Timing is everything in clicker training horsesFeeding treats as a reward won’t necessarily get you the desired outcome. You have to use treats as reinforcer. To strengthen behaviour, not just to reward behaviour.

Be clear

Most important way to turn your reward into a reinforcer is to be clear why the horse got the treat.

You can communicate this effectively with the use of a marker signal, to mark the wanted behaviour. This is the best kept secret in horse training! This is very important: to use a marker signal!

COMMON FEARS ABOUT HAND-FEEDING HORSES

People who use food reinforcers are frequently confronted with a lot of misunderstanding about how “treats” or “rewards” can be effectively used as reinforcers. I asked my Facebook friends to help me out with some common believes that live in the equine world about treats in training. Thank you all for helping me. I will quote the answers:

  1. Hand-feeding creates mugging horses
  2. Hand feeding makes them bite.
  3. That it instantly makes them fat.
  4. Hand feeding horses is bad because it turns them into monsters, they get rude, pushy and bite everyone.
  5. That’s bribing and horses do X only for treats but not out of respect towards the person treating them!
  6. They get Treat Crazy, and will not be able to think or focus on what they are doing.
  7. It will make your horse aggressive pushy and mouthy.
  8. Hand-feeding makes them spoiled and they will refuse to eat out of a bucket and you will have to exchange it for a gilded bowl.
  9. It makes them nippy, aggressive, pushy, space invading.
  10. You can only hand-feed your horse twice.
  11. They’ll kill you if you forget your treat bag once upon a time in the future.
  12. It’s unnatural (as opposed to using carrot sticks and spurs and what not), since horses don’t feed one another in reward for tasks.
  13. It’s super dangerous, for when done incorrectly it turns them into raging killing machines that can never be re-educated.
  14.  Only hand-feed grain and hay but not treats because it will send the wrong message to the horse.

Let’s see how we can prevent these objections from happening.

Objection: Hand-feeding creates mugging, biting, space invading, dangerous horses

I will merge objections 1, 2 , 4, 7, 9 and 13. They all refer to the fear that the good relationship with your horse will end because of giving him treats.

There is a big difference between giving treats randomly and using treats as reinforcer to train behaviour.

Randomly dispensed treats can indeed cause frustration and confusion in the horse because it’s not clear why he got the treat.

When treats are (in the eyes of the horse!) randomly given, he will look for a way to increase the likelihood of getting treats. That is the principle used in positive reinforcement training.

If treats are given when mugging, biting, pushing, nippy, aggressive or space-invading behaviour just happened, that behaviour was reinforced!

Solution:

Be clear to your horse when to expect a treat and when not to expect a treat in training. You can give your horse clarity by using a bridge or marker signal.

With a marker signal (click) you now can easily train the opposite or an incompatible behaviour. It’s already clear he wants the treat, so now you use the treat to get desired and safe behaviour. I call that your Key to Success. This Key Lesson is called Table Manners for Horses. Your horse can’t bite you with a closed and relaxed muzzle, he can’t invade your space if he stands at a distance and he won’t mug you if he know to move his head away from your pocket with treats.

You can even give the horse more clarity by using a start-training-signal and an end-training-signal. Only during training treats can be earned. Be consequent!

 

Timing. Pay attention to when you give your horse treats. You get what you reinforce. So if your horse just sniffed your pocket and you think: ‘Hey lovely horse, you are right. I do have an apple in my pocket. What a smart horse, here you go.’ You just reinforced ‘sniffing your pocket’ and increased the likelihood of your horse mug you/invade your space again. Again: your marker (click) is a valuable tool to communicate.

Other objections of using treats in training

I will discuss the other 7 fears of using treats in another blog, so stay tuned. You can get my blog in your mailbox by signing up in the menu bar on the right.

If you want to use treats in training safe and effectively sign up for my course Ultimate Horse Training Formula. In this online course you will learn how to use positive reinforcement to train your horse, you will learn to avoid the most common pitfalls in horse training (in R+ as well as in traditional methods), you will learn to avoid and solve frustration of horse and human in training and get the results you’re aiming for.

Safe the date: Thursday March 7, 2019 and join us!

Ultimate Horse Training Formula, Your Key to Succes 

_key to success_hippologic1

Are you ready to learn how to get the results in clicker training you really, really want?

  • Want to gain more confidence in training your horse and know you are doing it well?
  • Want to learn all 12 Key Lessons and become skilled and experience in training your horse with positive reinforcement?
  • Want to have personal training advice for your horse?

Join this online course and have life times access to our support group and all recordings of our LIVE classes! For as long as you want, you’re welcome back. Click here

Payment plan available for your convenience.

Clicker Training Mastery (advanced course) starts March 6, 2019

_Kyra_en_ik_hippologic
Sandra Poppema, B.Sc.
I help horse owners get the results in training they really, really want with joy and easy for both horse and human. I always aim for win-win!
Sign up for HippoLogic’s newsletter (it’s free and it comes with a gift) or visit HippoLogic’s website and join my online course Ultimate Horse Training Formula in which you learn the Key Lessons, Your Key to Success in Clicker Training.
Follow my blog  on Bloglovin

PS Did you know HippoLogic has a membership (accountability) program?

_apple_carrot_heart_horsetreat_valentine_hippologic

 

6 Things You Might Not Know About Clicker Training (4/6)

In this series I will be sharing 6 interesting facts I didn’t know about when I started using positive reinforcement in training animals. This is part 4.

Some of these are common misunderstandings people have about clicker training while others are facts most equestrians don’t know at all.

The goal of this blog is to help more people understand how well positive reinforcement (R+) works in training our horses. I want every one to know that clicker training offers more great benefits besides training your goal behaviour. Positive side-effects you won’t get in negative reinforcement (R-) based training methods (traditional and natural horsemanship). I wish I had known these benefits earlier in life.

#4 Clicker training becomes soon all about the click and your questions (instead of the food)

While it might look like clicker training or positive reinforcement training is all about food (see part 1), that’s not the case.

People who don’t know the principles of learning and how animals make associations, can only ‘see’ what they know, if they watch positive reinforcement training.

They only see the differences compared to their own training.

Since they can’t ‘make’ anything out of the bridge signal (the click), their brains usually ignore it. They don’t ‘see’ it, because it has no meaning to them.

Instead they they focus on what they can see. What is different compared to what they know? The food! Therefor it is easy to think ‘Clicker training is all about the food’.

Food rewards in training

People try to find associations with ‘treats’ and ‘horses’. Usually that leads they to the association of mugging, pushy horses (kicking doors at feeding time, horses that put their nose into pockets with food), horses that will bite if hand-fed and other negative associations or myths.

The other thing they ‘see’ is what goes wrong in training. Their mind is focused on the mistakes the horse makes. We all know that what you focus on grows. Positive reinforcement training focuses on what goes well, so we create more of the good things we want.

The trainer is not a vending machine

HippoLogic clicker training is about the click

The click in clicker training is the Key to Success

In the beginning stages (introducing the click and teaching the association ‘click means an appetitive is coming’), the horse doesn’t yet understand the bridge signal and he will focus on the food.

That will only take a few short sessions. Soon they will figure out what lead to the appetitive: their own behaviour!

Right from the start I will teach horses that ‘moving away from the food’ leads to food. That improves the safety and it is called the HippoLogic Key Lesson Table Manners. Horses are very much like humans; we too have to be taught how to behave according to the etiquette.

Once the horse understands that, he will focus on the bridge signal, the click that marks the behaviour that lead to the food-reinforcer, and his own behaviour.

In that moment the horse understand that he has to pay attention 
to the click (not the food) in order to get the treat.

That is when the horse shifts his attention from the food to the marker signal. That is also when the food stops to be a distracting factor. That usually all happens in day 1.

Read the other articles in this series:

part 1 of 6 Things You Might Not Know About Clicker Training
part 2
part 3
part 4
part 5
part 6

Share the passion!

If you want to share this blog on your social media, use one of the share buttons below. I will appreciated it very much!

I love to hear from you, so please add a comment or let me know if you have a question. Or you can simply hit the like button so I know you loved this article.

PS Do you know about the HippoLogic membership?

Safe the date: December 1st, 2018

Register today for our 14 Day Online Equine Clicker Challenge
December theme “Jingle Bells”
Goal: create a wonderful Holiday Video starring Your Horse. It will be fun!hippologicclickerchallenge_Jinglebells
Discover your strengths and boost your confidence in your Clicker Skills in two weeks. I guarantee you that you will walk away with practical tweaks that you can apply to your daily training that will lead to a happy clicker trained horse that loves to work with YOU!

_avatar_60x60_Xmashippologic
Sandra Poppema, B.Sc.
I help horse owners get the results in training they really, really want with joy and easy for both horse and human. I always aim for win-win!
Sign up for HippoLogic’s newsletter (it’s free and it comes with a gift) or visit HippoLogic’s website and join my online course Ultimate Horse Training Formula in which you learn the Key Lessons, Your Key to Success in Clicker Training.
Follow my blog  on Bloglovin

Safe the date: March 6, 2019

Ultimate Horse Training Formula, Your Key to Succes 

_key to success_hippologic1

  • Want to get the results in training you really, really want?
  • Want train your horse with confidence?
  • Want to learn all there is to know about training your horse with positive reinforcement?

Join this online course and participate for free every time! Click here

Clicker Training Mastery (online course) starts March 6, 2019

Happy Horse training!

6 Things You Might Not Know About Clicker Training (3/6)

In this series I will be sharing 6 interesting facts I didn’t know about when I started using positive reinforcement in training animals. This is part 3.

Some of these are common misunderstandings people have about clicker training while others are facts most equestrians don’t know at all.

The goal of this blog is to help more people understand how well positive reinforcement (R+) works in training our horses. I want every one to know that clicker training offers more great benefits besides training your goal behaviour. Positive side-effects you won’t get in negative reinforcement (R-) based training methods (traditional and natural horsemanship). I wish I had known these benefits earlier in life.

#3 Clicker training can improve the bond between horse and trainer

clickertraining.ca gets you the results and relationship you want

Clicker training improves the bond with your horse

Since the horse is at liberty and not restrained while being trained he has much freedom. The horse has the freedom to walk away when he is bored or when he looses interest or concentration. The horse is also allowed to express his emotions, without repercussion. In positive reinforcement training the trainer wants to know how the horse feels. This all contributes to a good relationship with your horse. You get to know each other really well.

Positive reinforcement to desensitize your horse

Example: when you want to lead a horse past a scary object at liberty with a target it will be clear where the horse starts to get nervous. He will stand still in order to investigate or he will get tense. Since there is no room for coercion in positive reinforcement training you have to think of ways to make the horse at ease and give him confidence that the scary object is not so scary. You can ‘meet him where he is at’.

What most of us learned to do

If we have a horse on a lead lope and we encounter something that the horse finds scary what do we do? In most cases the first thing we do is to encourage the horse to walk on with a gentle pull on the rope. What is the most common reaction if the horse balks? Pull a bit harder! So on top of ‘that scary thing’, the person doesn’t calm the horse down by pulling the horse. It can even cause more stress and pulling hard on a lead rope can also hurt the horse. Not something you want to add to an already stressful situation, right?_flag_training_hippologic

Building trust

Usually if you let your horse investigate scary objects as long as he likes, his fear will decrease pretty quickly. This is not easy; giving your horse even only 15 seconds to investigate can feel like a lifetime.

If you connect a positive, wonderful association (click and treat) to something scary, your horse will learns it is OK to stand still and look at scary objects. He learns quickly that it can be rewarding  to investigate new and potentially dangerous objects.

The next step will be teaching your horse that a click and treat will follow if he passes new objects. First it’s OK looking at the the objects while passing by, later on you can click and reinforce if he ignores new objects altogether.

Since new objects are already connected with positive associations (curiosity is a good feeling, positive reinforcement) you have built trust. The horse has learned that he can trust you (you stay calm and patient and you give click & treats) and that it is OK to express his feelings and emotions. He doesn’t have to worry about your reaction in scary situations!

Read more about how can improve your bond with your horse in training: 5 Tips to Improve the Bond with Your Horse

Read the other articles in this series:

part 1 of 6 Things You Might Not Know About Clicker Training
part 2
part 3
part 4
part 5
part 6

Share the passion!

If you want to share this blog on your social media, use one of the share buttons below. It’s very much appreciated!

I love to hear from you, so please add a comment or let me know if you have a question. I read them all!

Don’t know what to say? Simply hit the like button so I know you liked this article.

PS Do you know about the HippoLogic membership?

Safe the date: March 6, 2019

Ultimate Horse Training Formula, Your Key to Succes 

_key to success_hippologic1

  • Want to get the results in training you really, really want?
  • Want train your horse with confidence?
  • Want to learn all there is to know about training your horse with positive reinforcement?

Join this online course and participate for free every time! Click here

Clicker Training Mastery (online course) starts March 6, 2019

Happy Horse training!

_Kyra_en_ik_hippologic
Sandra Poppema, B.Sc.
I help horse owners get results in training they really, really want. Getting results with ease and lots of fun for both horse and human is important to me. Win-win!
Sign up for HippoLogic’s newsletter (it’s free and it comes with a gift) or visit HippoLogic’s website and join my online course Ultimate Horse Training Formula in which you learn the Key Lessons, Your Key to Success in Clicker Training.
Follow my blog  on Bloglovin

6 Things Your Might Not Know About Clicker Training (1/6)

In this series I will be sharing 6 interesting facts I didn’t know about when I started using positive reinforcement in training animals. This is part 1.

Some of these are common misunderstandings people have about clicker training while others are facts most equestrians don’t know at all.

The goal of this blog is to help more people understand how well positive reinforcement (R+) works in training our horses. I want every one to know that clicker training offers more great benefits besides training your goal behaviour. Positive side-effects you won’t get in negative reinforcement (R-) based training methods (traditional and natural horsemanship). I wish I had known these benefits earlier in life.

#1 The purpose of clicker training is to teach new behaviours or retrain undesired behaviours

People often get the wrong impression about equine clicker training. They think you need to keep clicking and feeding for ever. That’s not true at all!horse-934534_640

I think it is because there are so many videos out there about teaching our horses new behaviours. If you see a lot of those videos you indeed can get the wrong impression and could be mistakenly thinking that we clicker trainers never stop clicking and are always giving treats.

Fact
Once the horse understands the new or more desirable behaviour, the marker (click) and food are faded out.

We still reinforce the behaviour once in a while with an appetitive (treat, praise, scratches or with other reinforcing behaviour), but we don’t keep clicking and feeding treats for the same behaviour over and over.

If we would do that, it would decrease the goal behaviour rather than it would keep it’s quality or increase it.

Part of the power of positive reinforcement is that there is a chance of getting a reward once the behaviour is trained. That chance can also involve to do other behaviour (one that they really like to do). That will make the horse always want to perform his best.

After the first few sessions of clicker training the horse starts to pay attention to the click and his behaviour at the the time of the click.

In clicker training he focus shifts pretty quickly from the food to the click and their own behaviour.

If people make videos about clicker training their horse, they are usually filming behaviour that is in the process of being taught, not behaviours that are already well trained and established. Therefor the horse is clicked and reinforced a lot in those videos.

The clicks and treats are faded out after the goal behaviour is trained.

Read the other articles in this series:

part 1 of 6 Things You Might Not Know About Clicker Training
part 2
part 3
part 4
part 5
part 6

Share the passion!

If you want to share this blog on your social media, use one of the share buttons below. It’s very much appreciated!

I love to hear from you, so please add a comment or let me know if you have a question. I read them all!

Don’t know what to say? Simply hit the like button so I know you liked this article.

PS Do you know about the HippoLogic membership?

Safe the date: March 6, 2019

Ultimate Horse Training Formula, Your Key to Succes 

_key to success_hippologic1

  • Are you ready to get the results in training you really, really want?
  • Do you wish you had more confidence in training your horse with R+?
  • Would you like to have a supportive community to help you implement all 12 Key Lessons to Your Success?

Join this online course and get free life time access to all recorded LIVE webinar classes and our online R+ community! Click here

Clicker Training Mastery ( expert course) starts March 7, 2019

Happy Horse training!

_Kyra_en_ik_hippologic
Sandra Poppema, B.Sc.
I help horse owners get results in training they really, really want. Getting results with ease and lots of fun for both horse and human is important to me. Win-win!
Sign up for HippoLogic’s newsletter (it’s free and it comes with a gift) or visit HippoLogic’s website and join my online course Ultimate Horse Training Formula in which you learn the Key Lessons, Your Key to Success in Clicker Training.
Follow my blog  on Bloglovin

Did you know HippoLogic has a membership program to support you in getting results in training?

 

How to become a Top Horse Blogger

When I started blogging I never would have thought that one day I would get an award for my blog. Here is my story.

How I started blogging

I started this blog in 2009 when I got Kyra, my feral 11 month old filly. Fresh out of the _15062009hoofdwild- well a nature reserve to be precise- and grown up without human interference.

When my friend gave her to me (that is a story for another time) I had no idea if I could tame a wild horse or, if I could, how long it would take me. I was willing to give it a year and see what would happen. It was the perfect opportunity to start documenting this adventure for maybe a future book or something.

Online training logbook

So I started this blog as an online training journal and it was called ‘From feral filly to Success Story’. I wrote in Dutch and only a handful of my horse loving friends read it. I made a summary every month of our achievements. Read the summary of our first month of our training diary that I left on my blog.

After a few months my interest in blogging about taming and training a wild horse faded because there was no reinforcement. In other words: I had no readers.

I kept using my training journal (that was very reinforcing). I kept track of our progress and made a list of our achievements every month._traininglogbook hippologic sandra poppema

Blogging break

After a year of blogging I stopped and almost entirely forgot I had a blog. A few years later I emigrated to Canada. I became a stay-at-home mom. I felt often very lonely without my social network, so I became very active on the Internet answering questions about positive reinforcement (clicker) horse training.

After a while I noticed I was repeating myself all the time. Everyone seemed to ask how they could use clicker training more effectively and everyone seems to have the same basic problems. I wondered how could I help horse lovers more efficiently?

Reviving my blog

I could use my blog! Then I could refer to a certain blog post that contained an extended answer to their problem! I wouldn’t have to write the same answers over and over. That’s how I started blogging about clicker training horses in December 2014.

Overcoming my blogging struggles

When I picked up on blogging in 2014 I pushed myself to write in English. It’s not my first language and at first it was quite a struggle. In the beginning it felt that I had to use Google translate every other sentence to look up a word. When I saw the word I remembered it again. Writing was a very slow process.

I learned a lot about writing,  getting my blog out there and delivering content on a regular basis.

That’s what I did: I blogged and blogged and kept blogging, even though in the beginning I only had a handful of readers. I felt writers block, uninspired and fearful at times, but I kept going. Even though it’s rare that someone gives my blog a ‘like’ (the little star at the bottom) or comments on it. Did you know it is very reinforcing for a blogger to get a comment? Maybe next time you read a wonderful blog, leave a comment or click the little star.

Slowly my blog grew and I got my first subscriber, and another one. I blogged twice a week and that is a big commitment. Setting deadlines helped to keep me going.

Achievement

I also love the achievements WP gives: they let you know when your ‘stats are booming’, when you’ve published one hundreds blogs and so on. Last week WordPress gave me an achievement: I started this blog 8 years ago! Wow! I had no idea! Thanks WP, that is so nice of you to let me know.

WordPress Achievement

Happy Anniversary with WordPress.com! You registered on WordPress.com 8 years ago. Thanks for flying with us. Keep up the good blogging.

How HippoLogic became a Top 75 Horse Training Blog

Then I got another surprise! In January 2018 my HippoLogic Facebook business page was tagged in a Facebook post of Feedspot. Curious what that was all about, I found out my blog had been awarded with a Top 75 Horse Training Blog. Wow! I didn’t know I was nominated, so this was a huge surprise!

HippoLogic is Awarded Top 75 Horse Training Blog

HippoLogic is Awarded Top 75 Horse Training Blog

[Quote from Feedspot:] “CONGRATULATIONS to every blogger that has made this Top Horse Training Blogs list!

This is the most comprehensive list of best Horse Training blogs on the internet and I’m honoured to have you as part of this!

I personally give you a high-five and want to thank you for your contribution to this world.

So this is how my blog became a Top 75 Horse Training Blog. Writing one blog at the time! And I kept going for 4 years, I will keep going to serve you.

I am curious about the stories behind the other bloggers in this Top 75.

Please check out the 74 other horse training blogs! There might be some blogs out there that you want to know about: Feedspot Top 75 Horse Training Blogs

Share YOUR story

Do you have an amazing story to tell about something you never dreamt of achieving? Please share your success story in the comments, I would love to read yours! If you don’t want to share and you like my story just click the little star so I know you’ve popped by and enjoyed my time with me.

HippoLogic.jpg
Sandra Poppema, B.Sc.
I improve human-horse relationships. I reconnect you with your inner wisdom (you know what’s right) and teach you the principles of learning and motivation, so you become confident and knowledgeable to train your horse in a safe, effective and FUN way. Win-win.
All HippoLogic’s programs are focused on building your confidence and provide you with  a step-by-step formula to train horses with 100% positive reinforcement.
Sign up for HippoLogic’s newsletter (it’s free and you receive a gift) or visit HippoLogic’s website.
Follow my blog  on Bloglovin

Business Showcase for HayNet: Why I choose the name ‘HippoLogic’

Business Showcase for HayNet: Choosing the name HippoLogic

HayNetHello, I am Sandra Poppema, B.Sc. and I am the proud founder of HippoLogic. I connect equestrians to their inner wisdom and teach them the principles of learning, so they become confident and knowledgeable to train their own horse safely and effectively.

HippoLogic offers online coaching via Skype, courses in Equestrian goal setting and training challenges. Since HippoLogic went online I have had clients from all over the world. I will tell the story how HippoLogic evolved from a rural business to an international business in the next blog.

Choosing a name

_avatar_HippoLogic2015_logoOne of the hardest decisions I had to make as a business owner was choosing a name. I started out as a riding instructor giving private dressage lessons on location. I travelled to my clients and my business therefor was very local.

I wanted the word ‘horse’ somehow in the name of my business, since they are the focus of what I do. I looked into Latin but already a lot of businesses had the word equus, caballus or something with equi in their names. So I started to look into Greek: hippo meaning horse.

Something with horses…

In Dutch we also talk about ‘concours hippique’ (French) if we are talking about a jumping competition. A well know word, even non-horsey people understand in The Netherlands. I liked the French word ‘hippologique’ (horsemanship) too, but I wanted a non-existent word. For me the word ‘hippo’ sparks joy, it just sounds happy. I think because of the i sound, your mouth already smiles.

Now I had to think of the rest of the name. First I thought about adding something with ‘liberty’ in the name because I was very much into at liberty training and trick training at liberty at the time. Somehow it didn’t feel ‘right’.

Eureka moment

I pondered for weeks and one night when I was in bed I suddenly knew what it was that was ‘me’ and would never change. In order to understand horses, build a wonderful relationship with them and train or ride them you have to ‘know’ about them. So what do you need in order to understand them? You have to know about their natural behaviour, their physiology, their nature. The Greek word Logic means ‘knowledge of’ and ‘science’. Eureka! I found my name: Hippo-Logic. Horse science/knowledge. I decide to write it with 2 capitals HippoLogic so it would be clear it was descended from 2 words.

A name with the future in mind

At that time I was offering  only private riding lessons on location, but I was thinking about publishing books and videos about horse training. I was thinking about offering clinics and workshops to educate equestrians. I wanted to help people gain a better relationship with their horse and achieve the results in training they wanted.

My business name had to be something that I could use ‘forever’ and I didn’t need to change when I would change my business model and this was it: HippoLogic. Everything I do will be based on science and will be to benefit the horse. That is my core.

_Kyra_en_ik_hippologicSandra Poppema, B.Sc.
My mission is to improve horse-human relationships by educating equestrians about ethical and horse friendly training. I offer coaching to empower you to train your horse in a 100% animal friendly way that empowers both you and your horse.
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